That's a good question! It's important to start by researching keywords that are related to your niche. Use keyword research tools to find those that are popular among users. On my own behalf, I can recommend https://apextraffic.io/ this company will help you increase the traffic of your site and what I liked was that the work was done very quickly and the result was really good. I hope my tips helped
After that, optimize your content by including these keywords in titles, texts, and meta tags. Also, update your blog or news feed regularly to attract visitors.