25. 2. 2016
RJ Anderson Goes Nuts Again
In 2013, UTV Underground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry, the "XP1K", that later turned out to be the largest SxS campaign ever. The campaign brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. It was just a matter of time the XP1K receives a sequel. And the time has come......
“XP1K2” is a seven-minute onslaught of intense off-road road action, set in a massive 600-acre forest near Mt. Baker, Washington. More than a year of planning went in to the development and execution of the “XP1K2” campaign. It took the build team of 10, more than a month to transform the remote wooded location into a stunning array of creative obstacles, which included more than 20 natural terrain and man-made works and Mad Media crew of 40 to spent 14 days on location battling wind, rain, mud and fog to capture each of their incredible imagined obstacles. Enjoy.
Photos by: Vincent Knakal & Ernesto Araiza /UTVUnderground.com – Mad Media