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I believe online dating has blown up because it’s now totally normalized — and because it opens up your dating pool way beyond your usual circles. With platforms like https://www.astrolove.com/, you’re not just swiping based on looks, but also matching on personality and even star signs, which feels more meaningful. Also, algorithms do a lot of the heavy lifting: they introduce you to people you probably wouldn’t meet otherwise. And since so many people are single or delaying traditional paths like marriage, these sites make a ton of sense.