It’s quickly becoming standard, especially for online property listings. Buyers now expect to “walk through” a space digitally before booking a visit.
360 panoramas are powerful because they give control to the viewer — they can explore the space at their own pace. It increases engagement and time spent on your project page. I was exploring some studios that offer these services and saw that
https://visarteam.com integrates 360 panoramas and even VR/AR solutions. That kind of tech can really elevate a project presentation, particularly for international buyers who can’t visit in person.
It’s not just a trend anymore — it’s part of modern digital marketing.