Car paint coatings and their protection

I see now there are not a few beautiful and bright colors for cars. But over time, the colors deteriorate and do not look so beautiful. I would like to know, maybe there is some way to fix the paintwork?

I have never thought about this issue before, until I bought a vehicle from a salon. But now I decided to consult in order to somehow protect the paintwork from external damage. And I was recommended to consider the option of ceramic coating for cars. If you are also interested, please go to https://everglass.co.uk/the-benefits-of-automotive-ceramic-coatings/. All the necessary information is provided there.