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Running a dispensary isn't easy, and that's why your online presence matters now more than ever. It isn't just a matter of having a website anymore; you've got to make sure you're showing up on search engines, too. Luckily, there are a few pointer's you can follow to measure the success of your dispensary's Search Engine Optimization (SEO) and track its performance. In a recent Affiliate Bay article, we broke down the basics of SEO tracking and how to measure your results. From setting up Google Analytics to monitoring your keyword rankings, we've got you covered. By consistently analyzing your dispensary's SEO performance metrics, you can make data-driven decisions that’ll boost your search rankings and drive more traffic to your website.