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Digital technology continues to transform shopping habits, and savvy shoppers are increasingly realizing that using augmented reality in the retail environment improves their shopping experience. Explore Augmented Reality in Retail - Guide with Examples https://wear-studio.com/the-ultimate-guide-to-augmented-reality-ar-in-retail/ . Augmented reality helps connect brands with their customers, from thinking through the problem, then finding the product and finally selecting the product and configuration.