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Private equity refers to investments made in companies that are not publicly traded on a stock exchange from https://whitesailsequity.com/private-equity/ . These investments are typically made by private equity firms, which pool capital from investors such as pension funds, endowments, and wealthy individuals to invest in privately held companies.

Alternative investments, on the other hand, refer to investments in assets other than traditional stocks, bonds, and cash. These may include real estate, commodities, hedge funds, and private equity.