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Creating advertising software for an online store can be a complex task that requires specialized skills and expertise. While it is possible to develop such software alone, it may be more practical and efficient to hire a team of specialists with experience in software development, digital marketing, and e-commerce. When looking for specialists to develop advertising software, it's important to look for those who have a strong understanding of online advertising platforms, such as Google Ads and Facebook Ads, as well as experience with data analytics and user behavior analysis.