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Hello! Of course, I will be happy to help you understand the average order value. It gives an idea of how much a customer spends on average, such as placing an order. To calculate it, you simply divide the total revenue generated by the total number of orders over a given period of time. A higher figure means that customers are spending more per order, which can be beneficial for your business. It helps identify trends, evaluate marketing campaigns, and make informed decisions to optimize revenue.