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There are several strategies you can consider to increase your average order value. One effective approach is to offer upsells and cross-sells during the checkout process. By the way, I found an informative article at https://www.taryafintech.com/what-does-aov-mean-and-how-to-calculate-aov/ . It contains a detailed explanation and practical examples that you may find useful. And on my own behalf, I want to add that by offering relevant additional products or services, you can encourage customers to spend more. In addition, personalized product recommendations based on product views or purchases can help drive up the average cost. Finally, consider offering packages that benefit customers while increasing their overall costs. Don't forget to track results and iterate your strategies to continually optimize your average cost. Hope these tips help you!