What is internal branding and its process?

Do you guys use internal branding in your company?

Employees must have the right relationship with the brand they work for. Internal branding is the process of creating a connection between a company's employees and its external brand . It allows them to get to know the brand, mission and goals of the company, and to make sure that employees understand and believe in them. I learned a lot of useful information for myself here https://www.nopio.com/blog/internal-branding/. In this way, employees at all levels can become brand ambassadors representing the company and its core values.

You know very well the importance of branding. After all, every business wants to sell more. How customers perceive your brand depends on all your external branding activities.

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